HooklyShop

Original crochet patterns since 2019

Crochet patterns you'll actually finish.

Free beginner patterns to learn on, premium PDF patterns when you want something bigger, and step-by-step tutorials for every tricky stitch.

Terracotta crochet market tote bag with bobble stitch texture
A person carrying the terracotta crochet market tote outdoors
Terracotta yarn and crochet tools laid out on a work surface
120+
Original patterns
1,840+
Newsletter makers
60+
Video tutorials
4.9
Average rating

Written for real hands, not just for show

Most crochet patterns are photographed beautifully and written badly. Every Hookly pattern is tested by three makers before it goes live, including at least one absolute beginner.

Plain-English instructions

Every row written out in full, with the stitch count at the end of each line and US terms clearly marked.

Photos and video for the hard part

Magic rings, invisible decreases, joining as you go. The stitches that make people quit get their own close-up tutorial.

Free forever, premium when ready

Learn on 42 free patterns with no email wall. Premium PDFs add sizing charts, yarn substitutions and a small-business licence.

Four ways to keep your hook moving

Free crochet patterns

42 beginner-friendly makes, free to download with no strings attached.

Premium PDF patterns

Multi-size, chart-included, print-ready patterns with a small-business licence.

Stitch tutorials

60+ slow, close-up video and photo walkthroughs for every stitch used.

The Hookly blog

Yarn reviews, gauge fixes and honest notes from a working pattern desk.

What lands in the inbox

Rated 5 out of 5

I’d started and frogged the same beanie four times before I found the Harbour pattern. The stitch count at the end of every row is the thing nobody else does, and it’s the thing that fixed it.

Rachel M.
Beginner, Leeds UK

Rated 5 out of 5

I sell at two markets a month and the small-business licence made it easy to do it properly. The sizing charts saved me an entire weekend of maths.

Danielle A.
Market seller, Austin TX

Rated 5 out of 5

The magic ring video is the only one that ever made sense to me. Slow, close up, and she does it twice. I’ve sent it to about nine people in my craft group.

Priya K.
Intermediate, Manchester UK

Close-up of the stitching detail on the crochet tote handle
The person behind it

Hi, I am Maya, and I was a terrible beginner

I taught myself to crochet from a library book with no photos and a diagram that may as well have been in code. It took me three months to make one lopsided scarf, and most of that time I thought the problem was me.

It was not. It was the pattern. HooklyShop exists so nobody has to work that hard just to understand the instructions.

A free pattern every Sunday

One email a week: a new free crochet pattern, one stitch tip, and early access to premium releases at 30% off. Unsubscribe in a click.

Pick a pattern. Cast on tonight.

Start with a free beginner pattern, or go straight to a premium PDF with charts, sizing and a licence to sell what you make.

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